Food & Beverage
Brand Identity & Packaging
2025
(Close)
About the Project
Chilly Willy is America’s handiest treat. This rolled ice cream brand blends a humorous, playful tone with the vintage sophistication of iconic American diners. The visual identity relies on heavily textured materials, pastel palettes, and highly ornamented, unique typographic compositions.
The simple joy and curiosity of eating ice cream come through the identity via playful copywriting and an unconventional, ostentatious product presentation. This approach creates an engaging tension with the product itself. Ultimately, the brand thrives in a premium space—eschewing traditional approachability to instead sell a luxurious, decadent experience rarely associated with everyday ice cream.
Special Thanks to
Kyle Toukatly
Design Collaborator
Hannah Jeong
Illustrator
Zoé Schneider
Copywritting
Kyle Toukatly
Design Collaborator
Hannah Jeong
Illustrator
Zoé Schneider
Copywritting
Designed in
Collaboration with Koto©
Collaboration with Koto©
All Rights Reserved© Chilly Willy
Newport, CA
2025
Newport, CA
2025